Santander Select

New opportunities for affluent customers?

That was our thinking when we responded to Santander’s brief to make their premier banking offer less corporate and more contemporary.

For Latin America’s leading bank we created a unique retail bank design environment which would also be used for seminars, social events and networking. It would also showcase complementary art, fashion and technology lifestyle brands.

The new ‘Select’ design, launched in Mexico, has proved so popular that Santander are using it as a template for their Premier branches worldwide.

Challenge

Less corporate, more contemporary environment.
Attractive to affluent customers.

Solution

Unique lifestyle brand showcase pods.
Hub for seminars, social gatherings.

Result

‘Select’ template now used worldwide.