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Banamex, part of Citigroup, is the largest bank in Mexico with over 1580 branches employing over 38,000 employees and accounts for 25% of the Mexican economy. It is one of the oldest banks, having celebrated 125 years, and is the original National Bank of Mexico. allen international have been appointed to change their branches from being transaction oriented to one that engages the customer in a more focussed environment that will make the branch visit more enjoyable for all customer segments and increase cross-selling.

allen international were asked to create a new brand identity for glamour24/7 and the launch of Wizard Jeans, an exclusive range of denim for women designed to create a flattering sillouette.

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Michael Allen, Chairman and Managing Director of allen international, was one of the keynote speakers at the RFSC in Tokyo, Japan, last month speaking on the subject of ‘Using the Branch Environment to Cross-Sell’.

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