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Michael used a a number of case histories to demonstrate how revenues can be increased fairly dramatically by highlighting Community Banking with Lloyds TSB in the United Kingdom, a Financial Marketplace concept for National Commercial Bank in Saudi Arabia, and Multisensory Branding for Helm Bank in Colombia.

To end the presentation he showed one of allen international’s famous ‘What If’ concepts, this time demonstrating how, if Tesco or Walmart became banks, they might design their branches.

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