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i-bank is a multi-purpose electronic banking environment that delivers services via Internet Banking, Mobile Banking, Phone Banking, ATM and Automated Payment Systems.The visitor, either alone or with the help of a specialist i-bank store team member, can explore a new quick and easy execution of daily banking transactions. i-bank is a place of entertainment, training and an exchange of views on technology, modern banking services and the environment.

Speaking at the inauguration of i-bank, the NBG's CEO, Tamvakakis Apostolos, said: "For us at NBG, innovation and technology are the main instrument to provide a high level of service to all our clients, regardless of age, digital skills and knowledge. We always seek the most friendly way to respond directly to the service needs of our customers, wherever they are, every time. Everyone at the i-bank store will have the opportunity to make a step forward into the future and explore what new opportunities technology can offer us."

Michael Allen, chairman of allen international, said: "The National Bank of Greece came to us with the challenge of designing a space where i-banking is for everyone, not just the technically savvy. Our extensive knowledge of the customer experience and patented Attract, Build Capture…Digital solution was the backbone of ensuring NBG takes itself, and its customers into the future of banking. i-bank is a technologically innovative, ecologically responsible, and customer friendly space that changes peoples' perception of a bank."

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