A1 Mobilkom

Austria

Getting a mobile network’s message heard loud and clear

A1, a mobile communications network provider in Austria, built brand awareness from launch through highly visible sponsorship, bold outdoor campaigns and retail brand stores. A major challenge presented itself in delivering the brand via third-party retail environments.

allen international was briefed to create a secondary and supporting visual language which would provide greater impact in already visually noisy environments. Understanding the existing brand we developed a number of graphic routes together with 3D POP devices in a unique twist to the current approach.

Black and white textures together with bold single-colour text boxes were applied to an assortment of POP devices which were able to support the product family whilst being visually distinctive within the environment.

Challenge

Deliver brand in third-party retail environments.
Create a secondary and supporting visual language.
Greater standout in a visually noisy environment.

Solution

Stretch brand guidelines to create supporting visual language.
Black and white textures together with bold single-colour text box.
3D POP devices.

Result

POP concepts piloted across 15 stores.
Response from host retailer very positive.


Warning: Invalid argument supplied for foreach() in /home/allenint/public_html/wp-content/themes/allen-theme/our-work-fullsize.php on line 189